The CBN is a national, multi-professional federation of organisations and individuals working with bereaved children and young people. It involves and is actively supported by all the major bereavement care providers in the UK. The CBN required an identity and a website interface design that would enable them to communicate with bereaved families, carers, professionals and policy makers. The identity therefore needed to be both, professional and friendly; and emphasis how they operate as part of a larger network. This was achieved using the form of a forget-me-not flower synonymous with bereavement, drawn in perspective to show a person enveloped by others.