Our brief was to provide information on the Melia White House Apartments and to show off the newly refitted rooms. For maximum impact we used large photographic shots, with supporting floor plans and panoramic views. MWHA’s target market is traveling business people, so we felt at ease with using large format photography. The Melia White House Apartments identity was incorporated, with a tonal range of chocolate browns and gold’s to convey that home-sweet-home atmosphere. Beyond the home-from-home apartments there is also a lot to tell, with an on-site fitness centre, an award winning restaurant, and a handy business centre all in a fantastic location.