Priddy Books, part of the Macmillan Group, required a website to market their ranges of children’s books to parents and booksellers in the US and UK. The design of the site is akin to their books, reflecting Priddy Books brand values and tone of voice. Colour coded categories aid navigation, each colour denoting the suggested reading age. The site offers a search facility for both keywords and ISBN numbers. The site is maintained using a bespoke admin system, allowing Priddy to completely content manage both US and UK versions of the site.